Indian Women Pioneering The Next Technology Wave: SaaS, AI, Exports, And More

The technology environment in India is transforming in a remarkable way, and most notably, Indian women leading the new wave of technology startups are launching game-changer startups in SaaS, artificial intelligence, and software exports, especially from the perspective of Indian women in software exports. From startups in the Billions to innovative technologies that serve global clients, women from India have come a long way from mere participants in the technology field to becoming architects of the future of India, especially from Indian women in software exports.

Breaking Through in SaaS and Building Global Platforms

The Software-as-a-Service (SaaS) industry in India has lured the brightest women entrepreneurs, with the most brilliant women founders developing solutions for the global business community, as evident from the Indian women building SaaS start-ups. The women leaders know customer pain points and develop solutions to solve them, thereby making an input to Indian women software export.

Shubhi Agarwal: Co-Founder and COO of Locobuzz

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Shubhi Agarwal, the co-founder and COO of Locobuzz, is a perfect example of Indian women leading the new tech wave. Locobuzz is a SaaS platform that helps companies manage customer experiences, and today it serves over 350 clients, including more than 50 Fortune 500 companies in industries ranging from banking to e-commerce, boosting Indian women in software exports. Shubhi’s background in both technology and customer engagement gave her the insight to build a platform that combines artificial intelligence with the human touch, delivering personalized customer experiences that actually work. Her achievements have earned her recognition through awards like the Women in Leadership Award from the World Women Leadership Congress, but her real legacy is the company she has built that employs hundreds and impacts thousands of customer interactions every day, aligning with how Indian women are building SaaS startups.

Prukalpa Sankar: Co-Founder of Atlan

Similarly, Prukalpa Sankar co-founded Atlan, an enterprise SaaS platform that allows teams to collaborate on data projects and maintain a single source of truth for all data assets. With over $500 million raised collectively by women-led AI and SaaS startups in India, Sankar represents a new generation of women founders who understand that technology is not just about code—it’s about creating ecosystems where teams can work smarter, much like women-led AI startups driving India’s tech exports.

Neha Singh: Co-Founder of Tracxn

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Another standout is Neha Singh, who co-founded Tracxn, a market intelligence SaaS platform that tracks company financials and cap tables. Today, Tracxn has customers in over 50 countries and serves venture capitalists, private equity firms, and entrepreneurs who need to make data-driven decisions, exemplifying Indian women in software exports.

Women Leaders Transforming AI and Accessibility

The artificial intelligence revolution in India is being led by women researchers, entrepreneurs, and innovators who are solving some of the country’s biggest challenges, shaping the future of Indian women leaders in AI and digital tech. These women are not just following global AI trends—they are setting their own agenda, as part of Indian women leading the new tech wave.

Ashwini Asokan: CEO of Mad Street Den

Ashwini Asokan, the CEO of Mad Street Den, built Vue.ai, an AI platform for retail that uses image recognition and data science to help retailers make faster, smarter decisions. The platform has become essential for large enterprises that need to understand customer behavior and optimize their product offerings. Her work shows how AI can be applied to everyday business problems, not just abstract research, supporting women-led AI startups driving India’s tech exports.

Hardika Shah: Founder of Kinara Capital

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Hardika Shah founded Kinara Capital, a company that uses AI to approve loans for small businesses in just 24 hours—a massive achievement in a country where traditional banks often reject micro and small enterprises. Through her multilingual myKinara app, Kinara has already disbursed over 4,500 crore in loans to more than 87,000 businesses. What makes Shah’s work even more remarkable is her HerVikas program, which specifically funds, mentors, and supports women entrepreneurs, tying into Indian women in software exports.

Geetha Manjunath: Founder of Niramai

Geetha Manjunath founded Niramai, an AI-driven health-tech startup that detects early-stage breast cancer without using radiation. This is not just a business success story—it’s a life-saving innovation that has been recognized globally, reflecting the future of Indian women leaders in AI and digital tech.

Jyoti Joshi: Founder and CEO of Kroop AI

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Then there is Jyoti Joshi, the founder and CEO of Kroop AI, who is building AI solutions focused on trust and transparency, including deepfake detection and multilingual text-to-video tools that can serve markets where English may not be the primary language, advancing Indian women in software exports.

Driving India’s Tech Exports to the World

Women entrepreneurs are also spearheading India’s growth in technology exports, a sector that has traditionally been male-dominated, with Indian women in software exports at the forefront. In 2024, exports from women-led businesses accounted for around 8 percent of India’s total export volume, with women-led companies in manufacturing and agro-based sectors reporting year-on-year growth rates of approximately 20 percent.

These statistics are backed by real companies and real growth. Women are leading Global Capability Centers (GCCs) that serve multinational corporations, founding tech startups that export software globally, and building D2C (Direct-to-Consumer) digital brands that reach customers in Europe, North America, and beyond, driven by women-led AI startups driving India’s tech exports. A Bain & Company and Google report found that women-led D2C brands in India are scaling especially fast in beauty, wellness, and fashion, with women leading over 20 percent of India’s D2C startups.

The women in India’s tech export sector are also leveraging e-commerce platforms and digital marketing to reach international buyers. Platforms like Amazon, Alibaba, and Flipkart have removed traditional barriers, allowing women exporters to build global businesses without needing massive capital or physical distribution networks, highlighting Indian women in software exports.

Innovation in Fintech and Inclusive Finance

Beyond SaaS and AI, Indian women are transforming the fintech landscape. Upasana Taku co-founded MobiKwik, a fintech unicorn that recently turned profitable and serves millions of Indians with digital payment solutions. As one of the first women in India to lead a payments startup, Taku’s background at PayPal and HSBC helped her build a company that is now aiming to double its revenue, contributing to how Indian women are building SaaS startups.

The Numbers Behind the Movement

The momentum is undeniable. Women-led startups in India have collectively raised over $500 million and are valued at over $23 billion, spanning industries from agritech to AI to fintech. Women now represent 35 to 40 percent of the workforce in India’s Global Capability Centers, with 18 to 20 percent in leadership positions—a shift that is opening doors for more women to rise to the top, as in the future of Indian women leaders in AI and digital tech.

What Makes This Wave Different

What sets the current wave of Indian women tech leaders apart is not just their business success, but their commitment to solving real-world problems, embodying Indian women leading the new tech wave. Whether it is Hardika Shah making credit inclusive for small businesses, Geetha Manjunath detecting cancer early, or Shubhi Agarwal helping companies understand their customers, these women are building technology that has a human impact.

They are also mentors to the next generation. Women-led VCs like Kalaari Capital, Ankur Capital, and She Capital are now funding the next wave of startups, ensuring that women entrepreneurs have access to the capital and guidance they need to scale.

Conclusion

Indian women are not just participating in the global tech revolution—they are leading it, with Indian women leading the new tech wave. From building billion-dollar SaaS platforms to creating AI solutions that save lives, from driving India’s software exports to making fintech accessible to millions, these women are redefining what is possible. As more women enter the tech industry, more young girls will see role models who look like them, dream like them, and are building the future they want to see. The new tech wave is here, and Indian women are riding it forward with innovation, courage, and determination.