Early Life and Background
Daniella Pierson’s Roots in Jacksonville, Florida
Keith and Claudy Pierson, who came to the US from Colombia, had Daniella Pierson on August 4, 1995, in Jacksonville, Florida. Daniella Pierson grew up in a Latinx family with her twin sister Alex Aster, who is now a well-known young adult author. Daniella Pierson’s parents had a big impact on her drive and ambition. Her mother was an oral surgeon and her father owned a car dealership. They taught her to work hard and believe in the power of never giving up.
Overcoming Childhood Challenges
Daniella Pierson had problems as a child that could have stopped her from moving forward. She had Obsessive-Compulsive Disorder (OCD), Attention Deficit Hyperactivity Disorder (ADHD), and depression, which made school very hard for her. Daniella Pierson has said that she is a “horrible student” and that she doesn’t think she is as smart as her sister. Because of her mental health and learning problems, she often felt like no one understood her, and her classmates called her “dumb.” Daniella Pierson never gave up on her goal of making her own way, even though she faced many challenges. This is what made her story of success with Daniella Pierson and The Newsette so inspiring.
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Education and Early Hustle
Starting The Newsette at Boston University
Daniella Pierson went to Boston University, where her journey as an entrepreneur began. She started The Newsette in 2015, when she was 19 years old and a sophomore in high school. The Newsette is a daily newsletter that gives young women curated content on business, fashion, beauty, and technology. She got the idea because she was upset that she didn’t have enough time to visit her favorite websites and wanted to make a place where people could get positive, inspiring content right in their inboxes.
Growing The Newsette from Scratch
Daniella Pierson had to grow her audience from just eight subscribers, and she didn’t have any money for advertising. She got creative and pretended to be an intern for a “cool newsletter company” to get friends and their networks to sign up. The Newsette started to grow through word-of-mouth and smart partnerships after this hard work paid off. The newsletter had more than 500,000 subscribers by 2022, most of whom were women between the ages of 18 and 35. It made $40 million a year. This is a big part of how Daniella Pierson built a successful media empire when she was still in college, showing her vision and determination.
How Daniella Pierson Made a Successful Media Empire When She Was Young
Transforming The Newsette into a Media Powerhouse
Daniella Pierson turned The Newsette from a simple newsletter into a full-fledged media company in no time. She wanted to make a “oasis” for women where they could get inspiring and useful information without the negativity that is common in regular news. The newsletter’s stylish and friendly style connected with its readers. It covered topics like career advice, pop culture, and empowering women. It also had exclusive interviews with inspiring women, such as Diane von Furstenberg and Selena Gomez, who are well-known.
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Strategic Partnerships and Revenue Growth
The Newsette made $7 million in sales by 2019 by working with big names like Bumble, Fidelity, Ulta, and Walmart. Daniella Pierson started Newland in 2020 as a creative agency under The Newsette. It helps brands make TikTok channels and get in touch with influencers. This move added new sources of income for the company, with Newland making up a large part of its income. The Newsette made $40 million in 2021 and was worth $200 million after Daniella Pierson sold a small stake to an investor. It’s amazing that she did this without getting any venture capital funding, which is very rare in the start-up world, especially for a Latina woman. This accomplishment shows how Daniella Pierson built a successful media empire at a young age by using new ideas and never giving up.
Recognition and Impact
When Daniella Pierson was only 24 years old, she made the media list of Forbes’ “30 Under 30” for 2020. This was because of how well she did with The Newsette. The Newsette is a popular platform for Gen Z and Millennial women because of Daniella Pierson’s unique approach to media that focuses on positivity and empowerment. This is a great example of how Daniella Pierson’s story and The Newsette’s success have inspired others.
Co-Founding Wondermind as a Mental Health Advocate
The Birth of Wondermind
In 2021, Daniella Pierson’s love for mental health advocacy led her to start Wondermind, a mental fitness startup, with actress Selena Gomez and producer Mandy Teefey. The three women got the idea for Wondermind during a frank Zoom interview for The Newsette, where they talked about their own struggles with mental health. Daniella Pierson, a mental health advocate who has been open about her OCD, ADHD, and depression, saw a chance to make mental health conversations more normal and make mental fitness available to everyone.
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Wondermind’s Mission and Achievements
Wondermind started in 2022 with the goal of “democratizing mental health” through three main areas:
- Media: The company’s media arm has a newsletter and a website.
- Production: Its production arm has a podcast network, which includes Daniella Pierson’s podcast, The Business of Feelings, where she talks to successful people about their mental health journeys.
- Physical Products: Aiming to make mental fitness accessible to all.
Serena Williams’ Serena Ventures put $5 million into Wondermind, which was worth $100 million shortly after it came out. According to Forbes, Daniella Pierson was the world’s youngest richest self-made BIPOC woman in 2022, with a net worth of $220 million. This was due to her stake in Wondermind and her ownership of The Newsette.
Starting Be a Breadwinner
Launching a Financial Fitness Ecosystem
Daniella Pierson’s business vision reached new heights in 2024 when she started Be a Breadwinner, a financial fitness ecosystem that helps people gain financial freedom. The platform, which launched in March for Women’s History Month, has a newsletter, a podcast network, and a book coming out soon. It also plans to add a venture capital arm in the future. Daniella Pierson worked with J.P. Morgan Wealth Management to hold a kickoff event at their New York City headquarters to encourage people to take charge of their financial futures.
Empowering Financial Freedom
Daniella Pierson’s book Be a Breadwinner is based on her idea that “money equals freedom.” She wants to make finance fun and easy to understand by framing it as a daily activity. This is especially important for women and other groups that have a harder time in the financial world. Her story of overcoming obstacles as a Latina woman with no VC funding and mental health issues makes her a strong supporter of this mission. It also shows Daniella Pierson’s journey as a Latina founder and business leader.
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Daniella Pierson’s Journey as a Latina Founder and Business Leader
Overcoming Barriers in Business
Daniella Pierson’s story as a Latina founder and business leader is especially inspiring because of the obstacles she has faced. She had a hard time getting into business because she is a Latina woman and women of colour only get 0.4% of investor money. Also, her problems with mental health and learning disabilities made it unlikely that she would be able to achieve traditional success. Daniella Pierson, on the other hand, turned these problems into strengths. She used her experiences to fuel her desire to make platforms that are welcoming and helpful to everyone.
Advocacy and Impact
Because she is honest about living with OCD, ADHD, and depression, she has become a role model for people who are going through the same things. Daniella Pierson’s story shows that you can still be successful even when things go wrong. Her work to improve mental health and financial independence has given her a chance to inspire others. She has also used her money to invest in BIPOC brands and is a member of the board of directors at Forbes, where she supports business-for-good projects. This makes Daniella Pierson’s journey as a Latina founder and business leader even stronger.
Personal Life and Legacy
Balancing Motherhood and Career
Daniella Pierson gave birth to her son, Carter James Barbo, in June 2024. She then took time off from work to spend time with her family. Her honesty about how hard it is to be a mother and work adds to her relatable personality. Daniella Pierson is still down to earth even though she is rich and successful. She often shares her “imperfect” resume, which includes bad grades, no fancy pedigree, and mental health issues, to show that anyone can reach their goals.
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A Legacy of Empowerment
Daniella Pierson’s legacy is one of breaking down walls and building connections. She has made platforms like The Newsette, Wondermind, and Be a Breadwinner that give women power, make mental health more normal, and encourage financial freedom. Her story is an example of how anyone can build an empire if they are determined, creative, and willing to face challenges. It is the same as Daniella Pierson’s and The Newsette’s success.
Conclusion
Daniella Pierson’s journey from a college student with a small newsletter to a trailblazing entrepreneur showcases her ability to turn challenges into opportunities. Her creation of The Newsette, Wondermind, and Be a Breadwinner highlights her commitment to empowering women, normalizing mental health, and promoting financial independence. As a Latina founder, she has broken significant barriers, proving that determination and innovation can lead to extraordinary success. Daniella Pierson’s story continues to inspire people worldwide, showing that anyone can achieve greatness with hard work and a clear vision.
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Frequently Asked Questions (FAQs)
1. What Made Daniella Pierson Want to Start The Newsette?
Daniella Pierson started The Newsette as a sophomore at Boston University because she wanted to send young women curated, positive content about business, fashion, beauty, and technology. She was upset that she didn’t have time to visit her favorite websites, and she saw a need for an empowering, easy-to-read newsletter in the media landscape. This is one of the ways Daniella Pierson built a successful media empire at a young age.
2. How Did Daniella Pierson Grow The Newsette Without Getting Money from Investors?
Daniella Pierson used creative marketing and word-of-mouth to grow The Newsette. At first, she contacted friends and their networks, pretending to be an intern for a newsletter company to get more subscribers. The Newsette’s success story is inspiring because it reached more than 500,000 subscribers by 2022 thanks to strategic partnerships with brands like Bumble and Ulta and exclusive interviews with powerful women.
3. What Is Wondermind, and Why Did Daniella Pierson Help Start It?
Daniella Pierson, Selena Gomez, and Mandy Teefey started Wondermind, a mental fitness startup, in 2022. It wants to make talking about mental health normal and make mental fitness available through media, production, and products. Daniella Pierson is a mental health advocate who started a platform that fights the stigma around mental health issues because she has had OCD, ADHD, and depression herself.
4. What Does Be a Breadwinner Want to Do?
Daniella Pierson started Be a Breadwinner in 2024 as a financial fitness ecosystem to help people become financially free. It has a newsletter, a podcast network, and an upcoming book that all give useful information. The goal is to make finance fun and easy to understand, especially for women and other underrepresented groups. This is based on Daniella Pierson’s experience as a Latina founder and business leader.
5. What Effect Has Daniella Pierson’s Background as a Latina Had on Her Work?
Daniella Pierson, who is Latina, had to deal with a lot of problems, like not being able to get money from investors. Her past has inspired her to start The Newsette, Wondermind, and Be a Breadwinner, all of which help women and underrepresented groups. Daniella Pierson is a Latina founder and business leader who supports diversity in business by investing in BIPOC brands.
