Industry: Public Relations & Media Strategy
Designation: PR Director, MENA Region | Mentor
Country: UAE / MENA
Company: Outline Company LLC
Impact: A PR leader with 20+ years of experience, she shapes brand narratives across MENA while mentoring young professionals; her personal battle with cancer redefined her leadership—proving resilience, clarity, and storytelling can inspire trust.

Heba Elnahas | Leading with Strength and Purpose

Heba Elnahas is one of the leading names in PR and media across the Middle East and North Africa. With more than 20 years of experience, she has helped brands tell their stories in ways that connect with people and build trust. Today, as PR Director for the MENA region, Heba plays a key role in shaping strategies that guide companies through fast-changing media landscapes. Her work focuses on creating clear, relatable narratives that resonate with diverse audiences.

Heba’s story is also deeply personal. She fought cancer for four years, facing every challenge with determination. That experience changed the way she approaches life and leadership. It made her stronger, more focused, and deeply committed to using her skills to make a difference. Her journey shows that real strength comes from persistence and finding meaning in tough times.

Throughout her career, Heba has led major PR initiatives that blend strategy with honest, human storytelling. She understands the value of listening and the importance of adapting to new trends in media. Known for her calm approach under pressure, she turns complex situations into clear, practical solutions. Many leading organizations trust her insight to navigate communication challenges and protect their reputation.

Outside of her professional role, Heba is passionate about mentorship. She believes in guiding young professionals to think creatively and find their own voice in the industry. For her, communication is more than press releases or campaigns—it’s about creating real connections and inspiring action.

Today, Heba continues to shape the PR industry in the region. Her work reflects a mix of experience, clarity, and purpose. She leads with integrity and remains committed to helping others grow while making a lasting impact on the world of communication.