In the ever-evolving landscape of interior design, where trends come and go and aesthetics often overshadow essence, Provance Decoration & Interior Design stands out not just for what it builds but for how it makes people feel. At the intersection of business strategy and human-centred design is Eros Farbactian, the woman quietly and confidently shaping one of the region’s most emotionally intelligent design houses.
In this special feature for The Women’s Post, we sit down with Eros to unravel the story behind Provance, her strategic leadership style, and how she and her team are crafting spaces that speak louder than words.
From Vision to Vibe: The Beginning of a Journey
For Eros, the journey into strategy didn’t begin with a blueprint—it began with a question.
“How can strategy elevate not just performance, but purpose?”
This question led her through corporate transformation projects, innovation ecosystems, and business architecture roles. Yet, none of those lanes allowed her to channel her passion for blending structure with storytelling—until she found herself at the threshold of the design world.
“I’ve always been drawn to the tension between creativity and clarity. Provance offered the perfect canvas where both could thrive.”
What started as a career shift quickly became a calling. In Provance, Eros saw not just a brand, but a movement.
The Provance Philosophy | Stories Shaping Spaces
Founded by Mr. Marwan Al Kindi, Provance is rooted in a philosophy that goes beyond décor. It sees interior design as a living, breathing form of storytelling—where culture, craftsmanship, and connection are built into every detail.
“Our clients don’t just want beautiful spaces. They want spaces that feel like them; that remember their roots; that moves them. That’s what Provance is built to deliver.”
At its core, Provance is about reshaping the relationship between people and space. Whether it’s a commercial lobby or a private residence, each project is approached with emotional depth, architectural intelligence, and a belief that design is a tool for well-being.
In an industry often racing toward minimalism, automation, or excess, Provance is taking a different route—a slower, more thoughtful, and deeply human approach.
“We don’t decorate. We design with intent. Every material, every layout, every transition tells a story.”
Scaling with Soul: Technology, Talent & Trust
From its early days, Provance dared to go where others hesitated. One of its most defining decisions was to embed emerging technologies like AI, AR/VR, and BIM modeling into its workflow—years before the regional market caught up.
This investment wasn’t just in tech—it was in talent. Provance built a team fluent in both design language and digital fluency, creating a unique synergy between tradition and transformation.
“We made a conscious decision to scale without losing soul. That meant hiring people who not only had skills, but shared values. It meant saying no to projects that didn’t align with our vision.”
At Provance, values aren’t a brochure—they’re a behavior. The company has built a culture-first identity where integrity, client empathy, and artistic respect guide every project, every partnership, and every pitch.
Meet the Strategist: Calm, Clear, and Committed
As Vice President of Corporate Strategy, Eros Farbactian brings more than boardroom metrics to the table. She brings vision with empathy—a leadership style that is as reflective as it is forward-facing.
“I lead with questions, not assumptions. Strategy is about listening before directing.”
Her impact has not gone unnoticed—Eros is a recipient of the Noble Award and was named a Gold Winner for Business Outstanding in Innovation in 2025, honors that underscore her visionary leadership and dedication to meaningful innovation.
Her leadership is grounded in clarity, calm, and conviction. In a high-stakes, high-creative industry, this mindset has helped the team navigate growth without chaos.
“The best leaders don’t control people—they align energy. That’s what I try to do every day.”
And it shows. Under her strategic eye, Provance has not only expanded its portfolio, but matured its presence across both private and commercial spaces, working with clients who demand more than visuals—they seek value, identity, and intention.
Her Strategic Toolkit
We asked Eros to name a few of her favorite tools and platforms that keep her sharp and aligned. Here’s her go-to list:
- Notion – for turning complexity into clarity
- Slack – to keep collaborative energy flowing
- Figma – where design vision and execution meet
- Otter.ai – for capturing thoughts that matter
- Coffee – bold, necessary, and always in hand
“I don’t just use tools. I design processes around them. That’s what strategy is—intentional systems that serve people, not overwhelm them.”
What’s Next: Designing a Legacy
“We’re not just scaling reach. We’re scaling relevance,” Eros shares.
From corporate partnerships to public spaces, Provance is redefining what it means to design with purpose. And as Eros continues shaping the company’s evolution, one thing is clear—this isn’t just a design firm. It’s a design movement.
Closing Reflections
In Eros Farbactian, we see a strategist who listens as much as she leads. A woman who doesn’t just create plans, but plants roots for lasting impact. And in Provance, we see a brand that designs with heart, scales with care, and tells stories with soul.
For women who believe that structure and softness can co-exist—for leaders who are building not just businesses, but blueprints for better living—Eros and Provance offer a powerful reminder:
Design is more than space. It’s a feeling. A strategy. A story.
And when women like her lead, the world becomes not just more beautiful, but more meaningful.
About the Leader:
Eros Farbactian | Vice President of Corporate Strategy – Provance Decoration & Interior Design
Emotional Intelligence in Design | Human-Centered Strategy
Provance Decoration & Interior Design
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