Turning Spaces into Memorable Experiences Across Europe 

Thalexa Events is an event planning and hospitality experience company based in Belgium that turns ordinary venues into memorable occasions. The company steps in to handle corporate experiences, weddings, private parties, venue styling, and seasonal decorations for hotels. By focusing heavily on making spaces look great while keeping things completely functional, the business gives clients a seamless experience from start to finish.

The force behind this business is Jennifer Abi Raad, a hospitality expert who brings over 15 years of real, on-the-ground experience to the table. Working inside busy luxury hotels and customer service setups taught her a simple truth early on: making guests happy isn’t about fancy theories. It comes down to catching the tiny details, talking to people like human beings, and actually caring about the service you deliver.

She started her career in Lebanon, diving straight into high-end hospitality. That environment taught her how to read a room, handle demanding guest expectations, and make sure an event runs without a hitch. Learning the ropes in luxury customer service gave her a solid foundation, which she still relies on for every single project she takes on today.

Her life changed completely when she moved to Belgium and had to start over from zero. It wasn’t easy; she was a single mom trying to raise two young daughters in a new country with a totally different language and business culture. Balancing late-night business planning with everyday family needs was tough, but she used that pressure as fuel to build Thalexa Events and secure a stable future for her kids.

To help other companies fix their service issues, Jennifer put her years of knowledge into a training program called The Guest Experience Lab™. It helps hospitality staff and service teams improve how they interact with customers. Because teams are so diverse now, she runs the training in English, French, Dutch, and Arabic, making it easy for local and international staff to learn together.

People in the industry know Jennifer as a resilient, practical leader who doesn’t panic when things get chaotic behind the scenes. Moving countries and raising a family while starting an agency taught her how to adapt quickly and proved to her that you can build a successful business no matter where you have to start.

Right now, her main goal is growing Thalexa Events across Belgium and partnering with international corporate clients. She wants to use her platforms to push for better customer service standards and help brands connect with their audiences in a real way.

As the international event scene shifts, Jennifer Abi Raad is focused on helping organizations stand out and make a great first impression. Her long-term goal is to bring her hospitality training and consulting work into Europe and the Gulf region to help businesses build loyal client bases. You can see her latest work at thalexaevents. be.