Creator of Accessible Beauty and Founder of Inês Cosmetics

A lot of beauty brands focus on complicated routines and expensive salon visits, but Inaas Abdalla wants to make beauty straightforward and accessible. As a beauty entrepreneur and content creator, she has built two fast-growing brands, Inês Cosmetics and InêSKN. Her goal is to take the guesswork out of makeup and skincare, giving women the tools and products they need to get professional results at home on their own terms.

She started Inês Cosmetics to solve a common problem, focusing on DIY cluster lash extensions that allow women to skip the salon. She later launched her second venture, InêSKN, applying that same practical philosophy to skincare. With this brand, she focuses on expert-backed, results-driven products that are designed to fit easily into a busy, real-life routine.

Beyond developing products, Inaas has built a large following as a trusted voice in the online beauty community. Through her education-first content on Instagram and Facebook, she shares honest advice and cuts through the typical marketing confusion of the beauty industry. She also leads the YIP community, an online space she created to help fellow beauty entrepreneurs connect, share advice, and grow their businesses together.

Her approach to her brands and her content is based on being a knowledgeable, helpful peer. Today, she balances running her two businesses with creating daily educational content, proving that beauty solutions can be high-performing, easy to use, and entirely customer-focused.