In a dynamic business landscape like Dubai, having a strong marketing strategy can brilliantly elevate a business. In such a scenario, efficient agencies like SOAR PR, can change the entire course and guide a business to expand and drive growth in the region. Founded by Shanti Sadhwani, SOAR PR offers 360-degree campaigns, tailored to meet client requirements across multiple industries. Unlike traditional strategies, SOAR PR brings PR, influencer engagement, digital marketing, partnerships, and strategic consultancy, all under the same roof, working wonders for businesses.
Behind the success of this creative and award-winning agency is the dedication and strong expertise of Shanti Sadhwani, who has led SOAR PR to redefine the power of Public Relations or PR services, emerging as an inspirational figure for the upcoming generation of women leaders.
A Journey of Realization: Building a One-Stop Solution Platform
Shanti Sadhwani’s entrepreneurial journey began with a simple but powerful realization: brands deserved to be represented in ways that genuinely reflect their true identity, values, or long-term vision. The identification of the right opportunity of building an agency that would work as a strategic and embedded partner, laid the foundation of her brand, SOAR PR.
“One that listened closely, thought holistically, and advocated for the brand as if it were our own.” Shanti adds, “That conviction, paired with years of experience in media and communications, is what sparked the creation of SOAR PR.”
Driving Growth with Compelling Narratives
SOAR PR is more than a media agency name; it is a boutique communications agency based in Dubai, founded by Shanti Sadhwani with the vision to go beyond traditional media outreach.
“We offer a 360° approach that fuses PR, influencer engagement, digital marketing, partnerships, and strategic consultancy — all tailored to drive real business growth,” she says.
With more than 7 years in the industry, SOAR PR doesn’t just chase headlines; rather, the team crafts narratives that drive perception, visibility, and genuine brand value for their clients, placing the company in a strong position to uplift businesses.
Spark Behind Building SOAR PR
PR services can play quite a crucial role in changing a business game for good. To fill the gap in the market for an agency that viewed PR not as a standalone service, but as an extension of a brand’s core business strategy, lit the spark in Shanti to fill the gap by building the right agency.
She shares, “I was inspired to build something that offered agility, authenticity, and strategy — all under one roof — while still being deeply personal in our approach.”
The Power of Right Decisions
As an entrepreneur, making risky choices while navigating through challenges may make or break a business. But when it comes to SOAR PR, Shanti’s bold decisions have positioned the business where it stands today. By intentionally choosing to stay small during the initial phase of starting her agency, Shanti focused on building a tight-knit, high-performing team that could offer depth, care, and consistency, values that foster trust and reliability.
In her words, “We also made a conscious choice to move away from the ‘one-size-fits-all’ agency model. Our priority was always to integrate disciplines and customize every client campaign to reflect their unique needs and goals.”
Though this has not been the easiest route for her business, staying true to her core values has allowed Shanti Sadhwani to protect the integrity of her work and foster long-term relationships with clients grounded in mutual trust.
The Mind Behind SOAR PR: An Intentional, Collaborative, and Clarity-driven Leader
If asked to describe her leadership, every time, Shanti Sadhwani chooses three words that highlight her the best: intentional, collaborative, and clarity-driven.
With a belief in leading with purpose, staying grounded in strategy, and empowering people with trust, Shanti’s career path is a reflection of her bold decisions. At the same time, she also encourages listening deeply and nurturing a team-first culture for sustaining long-term success, highlighting her collaborative skills as a leader.
Her Blueprint
We asked Shanti to name a few of her favorite or most-used tools and platforms that help her keep a seamless track of her business. And, here’s her go-to list:
- Google Drive – for keeping everything organized
- WhatsApp – for real-time team flow and client check-ins
- Google Meet – for staying connected, regardless of the time zone
- Voice Notes to herself – for capturing ideas that sometimes hits mid-commute
- Monday – To stay organized and follow deadlines
- Strong Coffee & Matcha – non-negotiable fuel for clarity, and chaos control
What Keeps Her Going
Sharing a personal motto that reflects her journey and mindset with utmost accuracy, Shanti Sadhawani mentions, “Energy is currency. Spend it where it counts!”
Building a Legacy with SOAR PR
Sharing a glimpse of her visions for the agency, Shanti reflects that SOAR PR is all set to enter a new chapter — one that’s focused on deepening its impact while growing with intention. By accepting more creatively challenging projects, expanding to new markets, and continuing to partner with brands that are pushing boundaries, SOAR PR is ready to revolutionize the PR field.
“We’re also staying true to what sets us apart: making intentional choices, staying agile, and building strategies that are insight-driven and deeply attuned to the way audiences think, feel, and connect. As we evolve, our focus is on scaling smart — refining our model and keeping every partnership personal, purposeful, and aligned,” Shanti shares with a smile.
Final Thoughts
As a trusted name in the field, Shanti Sadhwani has built SOAR PR to empower businesses in driving commercial success. Right from increasing brand awareness to driving lead generation via PR, and even content creation, the agency’s expertise in tailored services is unmatched.
Spanning across industries, the agency has partnered with emerging and leading brands globally and has been rightly recognized with awards in the field for its unparalleled services. Through SOAR PR, Shanti Sadhwani is redefining the PR landscape, helping brands unlock their full potential and setting them on a path filled with remarkable growth and success.
About the Leader:
Shanti Sadhwani | Founder – SOAR PR
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